Should Brands Advertise on Twitch?

What’s the easiest source of advertising? I guess you all might have been struck with the idea of digital marketing. 

Yes, digital marketing is easier than traditional sources of marketing. But, the innovation in the technologies and the development of the field has given rise to new such platforms which are being more convenient and easier for the business to advertise their products or services over them. 

These types of platforms allow businesses to connect with their customers personally to interact and advertise their products or services to them, which is emerging as the new form of advertisement platform. This has enabled the business to gain or retain customers at just one step. 

Twitch, is one of the best examples among such platforms. The growing indulgence by the businesses over such platforms to get directly connected with their customers has led to an increase in the demand for the platform rapidly. 

So, let me just start with a brief introduction to Twitch!

What is Twitch? 

Twitch is an online platform that provides an interface for its creators to stream live video content directly to their audiences. The content present over it consists of more about gaming and e-sports. Well, it is not definite for the streamers to stick towards certain topics, they can stream their content majorly on the topics they love to provide content among their user. 

So, is it dancing, singing, mimicrying? Yes, all the activities which they want to perform for their audiences. 

In simple words, Twitch is a combination of live tv and social media platforms where you get to see your streamers performing live as well as communicating with them via the present chatbox. 

How is Twitch helpful in marketing? 

Before listing the benefits of marketing over Twitch, I would like to cover the benefits of social media marketing from one of the largest online growing platforms for businesses to promote their tools i.e. Instagram. Instagram is the hub of social influencers which has helped businesses to promote their products and services through them. The result was very successful as a lot of people were convinced by those influencers. 

Similarly, Twitch is the home of thousands of live streaming influencers. The rapid spike in growth was seen in the active users of Twitch by the last few months. As per the report, Twitch has surpassed 40 million active users monthly. Twitch has a staggering 73% of users under the age of 34 while 27% are under the age of 16-24. Growing along with the young age power, the platform has set itself to create a successful marketing place. 

Understanding the tics and tacs of Twitch will help you to cover a mass amount of young age people which will give your brand a better pulse. 

What are the important Twitch terms? 

Before joining Twitch as a marketer, you need to be aware of all the important terms related to it. 

  • Chat – Chat is an essential feature of which as it allows your users to comment, ask questions, and get engaged with the streamers. Answering all the user’s comments is tough so the streamers respond to the selective comments. The chat moves fast in a rapid manner, so Twitch features a slow mode to allow its streamers to respond to their customers. Which also offers various off-moderate settings for its streamers to avoid any manual moderation and easily adapt to the platform. 
  • Channel Subscriptions – Twitch allows its users to subscribe to the channels of their favorite streamers to enjoy their regular Livestream videos. One of the most added advantages of that platform is that it includes free viewing of the videos or content. 
  • Emotes and donations –  Emotes are the actual essence of the twitch culture and communities. Emotes help the streamers to represent them as a brand over the platform by using them. It also allows its users to subscribe through their emotes for the wanted streamers. Donations are another form of support to the streamers done by their users. It includes monetary transactions. The users can donate using the apps such as PayPal via Twitch’s in-app currency. 
  • Getting partnership – the only method of leveraging your identity over the social platform is to gain a high massive amount of followers towards you. Twitch allows these streamers to partner with them as full-time twitch streamers to get the branded deals that have a high amount of followers to the sponsorship program. 

What kind of marketing is done over Twitch?  

Well, it is not definite. The platform allows you to create the content video for the topic you want to stream over it. Some of the examples of marketing done by the brands over Twitch are: 

  • Gaming and esports – Many of the brands have jumped over the gaming platforms through live streaming videos or playing tournaments. The effect was that they were able to generate a mass of audiences as their followers, as the popularity of gaming was much higher than other kinds of platforms. 
  • Online shows and events – Using the platform you can hold online shows your events to generate a large number of audiences for it. A lot of brands have made their presence on Twitch by hosting numerous digital events and gaining the interest of audiences. 
  • Online Classes – The organization or businesses associated with promoting values or teaching to the audience can opt for this method of marketing. Several brands have set up themselves to provide online classes related to exercises, fitness, ethical values, and many more. 
  • Online interview table – Interviews and discussion are emerging as ways to catch the interest of users. Famous personalities such as Bernie Sanders, have hosted a mix of social and political interviews around tables by gathering people in a bunch of rallies over the live session. 
  • Partnering with influencers – The optimistic way to grow through Twitch is to partner with the influencers. The already settled streamers with millions of followers can help you to drive the effective attention of users to your products or services. Hence, partnering with the right influencer can help you to gain popularity most easily.
  • Twitch adds – Well, Twitch is not behind to support you in advertising. Its added feature helps you to promote your business through it. The ad showed over Twitch for the platform’s users have not subscribed for. Hence, claiming these marketing steps will help you to reach every Twitch user. 

The five steps to Twitch. 

Connecting to the platform requires you to follow the listed steps below:

  • Frame the strategy – Everything requires a planned strategy. Be it about framing policies and product development, each activity requires framing an effective strategy. This process is involved analyzing the type of advertisement on the platform. Such strategies could be developing the content, product, or service you need to promote, what will be your displayed item, what type of streamers can help you with ineffective advertising, whom you want to partner with, etc. 
  • Optimize the right tool and set up for your channel – Creating your business over Twitch requires you to have some setup before streaming live on it. The setup depends on the method of the advertisement or your product you need to promote it on. For example, if you have a gaming app you will require a set up of a chair, microphone, PC setup, equipped with a good WiFi, installed pre-applications to smoothen your video without any network errors, etc. Coupling with the optimized tools will help you to have a brand setup. 
  • Create your brand – The influencers present over the platform used emotes to build their brand. The emotes resemble the personality of the streamers. Creating such emotes or outsourcing the created emotes will help to create your brand awareness effectively. 
  • Healthy advertising – Once you are on the platform do not forget to promote it over social media. Awareness among the people about your presence over the numerous social platforms is a must. Advertise over your social networks to gain followers on Twitch. 
  • Attract your followers – One of the necessary elements to be performed on social networking is to attract your followers. This could be done by engaging the customers, reaching most of them in a motive to promote your business, and driving more traffic through video content. 

Conclusion

With the final wrap-up, we have concluded that Twitch can help you to gain a mass number of popularity towards your business. With the source of millions of active users, it’s soon going to take the name of a successful form of promoting or advertising platform. 

Hope the blog was useful to you. For more latest ideas stay tuned to the page!